I don’t have tinder.
I am from Sweden, now based in Florida.
With nearly two decades of experience on the agency side, I’ve always been driven by a passion for creativity—whether it was sewing and designing jerseys for my imaginary street hockey team as a kid or developing award-winning campaigns for international clients. I stay engaged through side projects that fuel my curiosity and growth. My two kids inspire me to see the world with fresh eyes, and my wife motivates me to continually strive for excellence.
The Three Wise Men
Creative Directors I’ve worked with, and what they have to say.
Perfect Fools from 2007 to 2016.
Creative Director & Co-Founder
I’ve worked with Karl on some of the biggest brands in the world and seen him grow from a talented kid in art and motion into a creative director with an understanding of brand strategy and business. He understands billboards to buttons and can elevate any creative task from product to marketing.
Karl is a hands-on leader. He stays close to the craft, jumps in when needed, and always pushes things. People love working with him because he makes the work fun and gets things done.
If you need a creative leader who truly gets the full picture, Karl is your guy.
Tony Högqvist
Houdini, Perfect Fools, Airbnb, Einride
Perfect Fools from 2015 to 2021.
Creative Director
Karl is an exceptionally talented creative force. Not only does he generate strong concepts, but he also possesses the rare ability to execute them at a world-class level. And beyond his creative brilliance, he is one of the kindest and most enjoyable colleagues I’ve had the pleasure of working with.
Patrick Dry
Tribal DDB, Åkestam Holst, M&C Saatchi, Perfect Fools
Perfect Fools from 2013 to 2025.
Creative Director & CEO
Karl is an exceptionally talented, super-friendly, and 100% unpretentious creative. He can dig up unexpected ideas from places most of us wouldn’t even think to look, and he never stops trying to make things better, smarter, and more visually striking. What truly sets him apart is his unique ability to blend creativity, strategic thinking, and hands-on craftsmanship—something I’ve never seen in any other creative. He loves sinking his teeth into the big, challenging briefs, but he’s just as happy rolling up his sleeves for the less glamorous tasks.
Klas Lusth
Razorfish, Grey, NORD DDB, ACNE, Dentsu London, Fallon London, Naked, Perfect Fools
CV
Experience
Perfect Fools
2021-2025Senior Art Director, Partner
Creative leader with extensive experience in visual branding, marketing communications, and campaign execution. Skilled in developing innovative brand concepts and ensuring seamless execution across various media platforms. Collaborates with Project Managers to align creative assignments with timelines and budgets. Adept at balancing high-level strategy with hands-on execution while collaborating closely with senior stakeholders and clients.
A proven leader in creative direction, client management, and team mentorship, fostering a collaborative environment to drive impactful results. Expert in delivering compelling presentations, managing partner expectations, and maintaining design quality and brand consistency. Experienced in guiding designers and vendors to execute high-quality creative work.
Proficient in conceptualizing and executing across multiple media formats, including video, content creation, social media, broadcast, digital, print, outdoor, and event displays. Committed to clear communication, strategic innovation, and delivering excellence in every project.
2016-2021Art Director
Works closely with copywriters, designers, and other creative team members to develop compelling concepts and execute impactful campaigns. Ensures brand consistency, visual integrity, and engaging creative direction across all projects.
Provides strategic insight and direction while upholding brand standards and maintaining the excitement of the brand. Reviews all creative work to ensure high quality, strategic alignment, and seamless integration with broader brand initiatives. Oversees the editing and refinement of final campaign visuals and communications.
Works in partnership with producers to develop video and still assets, managing all aspects from concept to execution, including planning, casting, and image selection. Dedicated to delivering innovative, high-quality creative solutions that drive brand success.
2007-2016Creative, Graphic & Motion Designer
Versatile creative professional with expertise in graphic design, film direction, animation, and editing for some of the world's leading brands. Highly skilled in Adobe Creative Cloud, with a strong focus on storytelling, motion graphics, and innovative visual content.
Experienced in delivering high-impact designs, animations, and video content, including commercials and creative work that pushes technical boundaries. Proficient in working across multiple media platforms, including video, social media, print, digital outdoor, major arena displays, and installations.
Education
2006-2008Hyper Island - Digital Creative
The Digital Creative program is designed to give students a comprehensive understanding of digital media while also allowing them to develop specialized expertise. This balanced approach ensures that each student is well-prepared to launch their career upon completing the program. Students will explore the latest trends in design, technology and strategy, all with a strong emphasis on creativity and communication in the digital world.
Guest Lecturer
Berghs School of Communication
I've had the privilege of lecturing for students at Berghs School of Communication. Often recognized as a world-leading communication school, Berghs has consistently ranked among the top creative institutions worldwide. Over the past five years, its students have excelled in numerous international competitions, earning prestigious awards and showcasing their exceptional talent.
Hyper Island
Learn by doing—turn ideas into real impact. Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world. They encourage learners to collaborate in creating prototypes, models, plans, and pitches to tackle challenges effectively. Hyper Island believe the most impactful learning happens through hands-on creation and meaningful collaboration.
As a former student, I have loved returning to the school to inspire new students. I have led modules (programs) and delivered lectures.
Awards
Cannes Lions
Silver - Promo & Activation
Converse - The Canvas Experiment
Silver - Design
Converse - The Canvas Experiment
Bronze - Cyber
Converse - The Canvas Experiment
Shortlist - Promo & Activation
Peak Performance - Catch magic hour
Guldägget
Gold - Mobile
Peak Performance - Catch magic hour
Gold - Event
Word Design Capital Helsinki - Kauko Interactive Café
Diploma - Audio
Stryktipset - Sjungande Kommentatorer
Eurobest
Silver - Promo & Activation
Converse - The Canvas Experiment
Silver - Interactive
Converse - The Canvas Experiment
Silver - Design
Converse - The Canvas Experiment
Bronze - Packaging
Word Design Capital Helsinki - Kauko Interactive Café
Bronze - Ambient
Word Design Capital Helsinki - Kauko Interactive Café
Webby Awards
Winner - Retail
Peak Performance - Catch magic hour
Nominee - Best Visual Design
K-Swiss - K-Swiss Free Running
Honoree - Sports
K-Swiss - K-Swiss Free Running
Nominee - Television & Film
BBC One - Survivors Interactive
The One Show
Gold - Interactive
Converse - The Canvas Experiment
Silver - Design
Converse - The Canvas Experiment
Merit - Installations
Converse - The Canvas Experiment
Cresta International Advertising Awards
Winner - Ambient Media
Word Design Capital Helsinki - Kauko Interactive Café
Silver - Digital
Peak Performance - Catch magic hour
D&AD
Wood Pencil - Spatial Design / Installations
Converse - The Canvas Experiment
Strategy Awards
Nominee
Stryktipset - Stryktipset League
Swedish Design prize
Gold - Device
Peak Performance - Catch magic hour
The FWA
Mobile of the day
Peak Performance - Catch magic hour
Site of the Day
H&M - Spring Fashion
Site of the Day
Converse - The Canvas Experiment
Site of the Day
Word Design Capital Helsinki - Kauko Interactive Café
Site of the Day
K-Swiss - K-Swiss Free Running
Site of the Day
BBC One - Survivors Interactive
100-wattaren
Nominee - Long Term
Stryktipset - See you on Saturday
Nominee - Consumption
Stryktipset - Stryketkrysset
Spinn
Nominee - Consumer-PR of the year
Stryktipset - Stryketkrysset
Kingsize Magazine
Winner - Music video of the year
Mächy & Scientific - Ring Tintin